Інновації в кінному бізнесі і їх комерційна складова, Innovations in Equestrian business and their commercial input

Abstract

The work is about innovations in equestrian business and how these innovations help to earn money. I do a brief review of market in Germany to describe primary customer profiles. Also main equestrian product competitors are identified as a reference of innovation, reference of data collection tool or a software that might be extended with my product concept. I do identify schemas of money earning based on initial understanding of the product and product evolvement in German market. The engineering team was located in Ukraine and we managed to design a data collection approach, that we are going to apply in the next stages of the product evolution. Available statistics of users’ behavior allows us to understand customers preferences and do assumptions what makes people want to use the app regularly. The diploma work describes the next stage of applying equestrian innovations to make competitive product and cover wider market, go international, focus not only on Germany, but try also worldwide including Ukraine.