dc.description.abstracten |
In the retail grocery market, there is a high level of competition, redundancy in trad-
ing space and a high threat from online stores. In the struggle for buyers, stores are
looking for ways to improve the quality of work using innovative technology.
What is innovation? It is a way an entrepreneur creates new resources which
generate revenue or provides existing resources with increased potential for profit
multiplication.
One of the most well-known innovations in the retail sector is self-service tech-
nology (SST). SST is a technology that allows the buyer to get the service regardless
of the direct involvement of the shop staff in providing this service . At the moment,
there are many successful examples of shops that implement modern technologies,
and with them, they wholly or partially automate the traditional flow of activities.
Good examples are projects from Amazon (AmazonGo) and Auchan (Auchan
minute).
There are many options for such implementation. For example, a registered user
can log in to the store using the mobile application. Scan QR Code on products
with a smart-phone, pay via the app, and after confirming leave the store. Also, the
payment problem could be solved with the self-service cash register, which reads
the product bar code.
Potentially, such a store in Ukraine could use men and women from young adult
to middle-aged how are familiar with the smartphones and desire to buy 2-3 on-the-
go products. Such solutions will give people the opportunity at any time to get the
purchases in a modern way with a user-friendly UI / UX interface, with virtually no
queues.
From a financial point of view, such retail sales reduce the cost of maintaining the
store and make it impossible to steal purchases and cash by cashiers. Also, showing
confidence in the buyer branding the network as open, honest and modern, which
can be interesting to potential users.
Analysis of existing solutions, working examples, technologies and patterns could
provide the answer if it is relevant to run the business of this area or provide autom-
atization generally or partly. |
uk |